About Julian Rawle Consulting

Julian Rawle is a widely recognized expert in the undersea fibre optic cable industry, well-known for his strategic vision, accurate market forecasts, insightful analysis, and due diligence research and reports.
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​A certified Project Management Professional (PMP)®, Julian draws upon fifteen years of experience in the subsea fibre optic sector, including executive leadership roles as managing partner, international marketing director and representative director. His career has spanned work in emerging and developed international markets for such industry leading companies as NTT World Engineering Marine Corporation, Pioneer Consulting and Global Marine Systems. His diverse suite of services and core competencies impact every stage of undersea cable development and operation, from feasibility and traffic studies, through business plans and M&A advisories, to pre-sales, installation, backhaul, and maintenance. Julian has worked with clients operating in Asia, Africa, South America, Australasia, Oceania, Europe, and North America. 

Prior to his career in the subsea fibre optic cable industry, Julian developed several successful business units in the former Soviet Union, including telecommunications, oil and petrochemical initiatives for various multinational telecom and energy companies. He is a prolific author of articles and a much sought-after moderator and speaker at telecom conferences and events.
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Member of Pacific Telecommunications Council (PTC)

Judge for Capacity Magazine Annual Global Carrier Awards

Julian Rawle in the News

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What Clients Say

Julian Rawle Consulting works with cable owners and developers, system suppliers, and financial institutions. The long-term relationships we develop with our clients are the lifeblood of our organization. Consequently, customer responsiveness is at the core of what we do.

Below are statements from our valued clients that attest to our core competencies and quality of service.

“Invaluable Knowledge”

"The insights the study has provided have been most helpful in augmenting the insights we had developed so far. It has reinforced our beliefs that the cable will very likely be an attractive investment opportunity and we’ll continue to pursue the opportunity to be involved in this project."

Global Private Equity Firm

“Blending Knowledge and Insight”

"I have worked with Julian for many years on the submarine and wider telecoms market. Julian has not just continually been a professional operator and sometimes moderator but has also been a great source of advice and insight into the market."

Alex Grose 
Managing Director
Investing in African Mining Indaba

“Extraordinary Resource”

"Our firm, BIA Digital Partners, engaged Mr. Rawle and his firm, Pioneer Consulting, to perform due diligence in connection with our potential investment in a transatlantic submarine cabling company. It is standard part of our investment underwriting, prior to committing to or funding an investment, to identify and engage experts to assist us.

The specific scope of service for this engagement was to include (i) a competitive assessment of our prospect’s position in the industry, (ii) a delineation and analysis of the historic and future trends that would impact that competitive position, and (iii) an assessment of the reasonableness of the revenue, expense, and capital expenditure assumptions our prospect made in its projection model.

As a Principal in our firm and the leader of this particular investment, I interviewed a number of consultant candidates to gauge which firm could assist us in a comprehensive manner under a tight timeframe. By way of background, Mr. Rawle and his firm came highly recommended by another telecom consultant whose opinion we value and with whom we’ve worked extensively in the past. Over the past two months (late January through mid‐March), we have worked closely with Mr. Rawle, both in preparation for his due diligence, receiving a number of drafts of his written report, and in frequent discussion about numerous elements in the report.  

He has been, invariably, an extraordinary resource for our firm and an absolute pleasure to work with. He possesses an encyclopedic knowledge of all elements of the submarine cabling industry and has developed and retained long term and deep relationships with a wide variety of industry players, including equipment manufacturers, operators, regulators, and capital sources. This combination of skills and talents enabled him to produce a report for us – and to withstand extensive questioning from us as we probed more deeply into the details of the report ‐ of the highest quality and that exceeded our expectations. Our knowledge of the industry and our prospect’s place therein has been considerably enhanced and deepened. We are much more aware of the risks and opportunities we will no doubt encounter as an investor in this industry."

Charles A. Wiebe
Principal
BIA Digital Partners

“Disciplined Analysis, a Commitment to the Highest Standards”

"I have known Julian Rawle since he joined Pioneer Consulting as a Senior Market Analyst in January 2001. Pioneer Consulting is a highly regarded international market research and analysis firm specializing in global high-speed telecommunications networks and technologies. As his immediate supervisor, we worked closely together on the production of market research reports and on custom consulting projects. In this capacity, Julian represented Pioneer’s interests in ultra-long haul fibre optics. In particular, he was responsible for producing in-depth market research in the field of submarine fibre optics and international telecom carriers. 

In his two years at Pioneer Consulting, Julian produced a 650-page worldwide submarine fibre optics report and a 250-page Asia Pacific submarine report, as well as project managing a 6-month demand and market share study for a major Asia Pacific carrier, a 5-month database project for a global satellite service provider, and a 6-week study of the worldwide cable ship market for a fleet owner.

One of Julian’s greatest qualities is his ability to produce high quality material with little or no supervision. My reviews of his work only ever consisted of minor alterations. His market reports sold well and he was responsible for winning the majority of Pioneer Consulting’s custom consulting work. In one instance, I was particularly impressed with the way that Julian maintained a high standard in his work in the face of unwarranted criticism from a very demanding customer. My one criticism of Julian would be that he sometimes gives too much emphasis to the detail of his work putting himself under unnecessary pressure to meet deadlines.

In summary, Julian is an intelligent and pleasant person who maintains a professional approach to his work. He interacts well with colleagues and with Management, displaying a strong commitment to the Company. I would unreservedly recommend him for any similar role where a combination of disciplined analysis, excellent writing skills, professional presentation, and a commitment to the highest standards is required."

Yours faithfully, 

Paul Kellett
Senior Director, Research
Pioneer Consulting, LLC

Julian moderated a "Subsea & Data Centre" panel at ITW Africa in September 2023.